How to Reduce Your Website’s Cart Abandonment Rate

Shopping online has become second nature to many consumers. Whether browsing for new shoes or a new car, making purchases online has never been easier. Given this simplicity, online store owners might be confused as to why they regularly see their customers add a product to their cart and then simply abandon it. Indeed, the cart abandonment rate for some e-commerce stores can be as high as 70 percent. However, …