6 Reasons You Should Invest in Client Gifting

When it comes to corporate relationships with clients in a competitive marketplace, it’s important for your business to stand out. Your clients want to feel special and cared for in the relationship, and you want to make sure that comes through in your practices. If you’ve never considered client gifting as a marketing and sales strategy, here are some compelling reasons to get started. 1. It’s a great way to drive up social …

Why Good Product Images Are Vital to E-commerce Sites

Many aspects contribute to the success of your e-commerce site and overall shopping experience of your customers. One of these are product images. Too often, companies fail to acknowledge the importance these images can have on your bottom line, yet poor product images can quickly lose your company a lot of sales. Customers Can’t Touch Items Online In a physical store, people can handle the products. They can touch them, …

SEO vs. Paid Advertising: Which Should Beginners Focus On?

If you can’t attract visitors to your website, it will be hard to build a sustainable business. There are various traffic channels that can help you find visitors, but you need methods that will be reliable and long-lasting for the time and money you put in. One of the common decisions new businesses go through is whether to invest in paid advertising or try to rank organically with SEO. Ideally, …

How to Get More Reviews for Your Online Business

Reviews have always been part of business, but they have become more visible due to their prevalence online. Stores usually have an option to leave a review on a product page, while popular sites like TripAdvisor offer a place to give opinions on a business. Whether you are selling physical goods, info products, or services, you need to be thinking about how you are being perceived. Developing a system to …

Generating Leads Through Facebook: 6 Essential Strategies

With over one billion active users each day, there is no doubt that Facebook represents a powerful tool for reaching new audiences, promoting your business, and generating a constant stream of new, qualified leads. However, making the most of Facebook’s potential requires a bit of know-how and an effective marketing strategy. Below are some of the most effective, time-tested techniques for using Facebook to generate qualified leads for any kind …

A is for Advertising – 5 Crucial Marketing ‘A’ Terms Every Brand Builder Should Know in 2019

Advertising is an essential component of business building. You cannot build a thriving company if you do not advertise your product or service. The more you know about advertising and marketing, the greater your chances are of increased conversions and sales. If you want to know how to become a better marketer, understanding advertising terms is crucial. Make sure you know the following five “A” advertising terms, and you will …

How to Reduce Your Website’s Cart Abandonment Rate

Shopping online has become second nature to many consumers. Whether browsing for new shoes or a new car, making purchases online has never been easier. Given this simplicity, online store owners might be confused as to why they regularly see their customers add a product to their cart and then simply abandon it. Indeed, the cart abandonment rate for some e-commerce stores can be as high as 70 percent. However, …

How to Import Products From China

If you are a marketer or entrepreneur looking to import products from China and sell them online, it is critical that you use the right strategies and tools. If you don’t, you could make irreversible mistakes that make it impossible to make a profit. This might seem overwhelming at first, but it doesn’t have to be. Using the guide below you can enjoy importing and exporting products for major profit …

Is Your E-Commerce Site Failing at the Final Hurdle? How to Optimize the Checkout Process to Boost Sales

It takes a huge amount of work to build an e-commerce success story. Traffic generation, site design, marketing, product development, etc. None of this is quick, easy, or inexpensive. So why would you let all that effort go to waste because the final stage of the buying journey isn’t up to scratch? Between two-thirds and three-quarters of website visitors who add an item to their cart fail to complete the …