Are You Struggling to Get Testimonials for Your Sales Page?

Long before the internet, testimonials have been used in marketing to promote products. A testimonial attempts to show real people extolling positive feelings about their purchase, helping to convince consumers the sales pitch is accurate. There is a natural skepticism towards these recommendations online, though, with some vendors paying for endorsements or even inventing fake buyers for the sales page. Consumers want to see the realistic opinions of buyers, allowing …