In 2018, around 1.8 billion people around the world purchased goods online and worldwide eCommerce sales reached USD 2.8 trillion. According to Statista, sales will reach USD 4.8 trillion by the end of 2021. Social media is a prime avenue for product research and marketing. According to Search Engine Land about 88% of consumers search for a product on Google before they decide to buy it or not. Because users …

When it comes to corporate relationships with clients in a competitive marketplace, it’s important for your business to stand out. Your clients want to feel special and cared for in the relationship, and you want to make sure that comes through in your practices. If you’ve never considered client gifting as a marketing and sales strategy, here are some compelling reasons to get started. 1. It’s a great way to drive up social …

Many aspects contribute to the success of your e-commerce site and overall shopping experience of your customers. One of these are product images. Too often, companies fail to acknowledge the importance these images can have on your bottom line, yet poor product images can quickly lose your company a lot of sales. Customers Can’t Touch Items Online In a physical store, people can handle the products. They can touch them, …

If you can’t attract visitors to your website, it will be hard to build a sustainable business. There are various traffic channels that can help you find visitors, but you need methods that will be reliable and long-lasting for the time and money you put in. One of the common decisions new businesses go through is whether to invest in paid advertising or try to rank organically with SEO. Ideally, …

Sales can involve many steps, but one of them is the cold call. The cold call is the most critical aspect of every sales approach. Marketers do not use many of the modern tools at their disposal to make the cold call an easier and more manageable process. With these factors present, here are several ways to improve the quality of your sales calls. Qualify the Lead Before the Call …

Reviews have always been part of business, but they have become more visible due to their prevalence online. Stores usually have an option to leave a review on a product page, while popular sites like TripAdvisor offer a place to give opinions on a business. Whether you are selling physical goods, info products, or services, you need to be thinking about how you are being perceived. Developing a system to …

With over one billion active users each day, there is no doubt that Facebook represents a powerful tool for reaching new audiences, promoting your business, and generating a constant stream of new, qualified leads. However, making the most of Facebook’s potential requires a bit of know-how and an effective marketing strategy. Below are some of the most effective, time-tested techniques for using Facebook to generate qualified leads for any kind …

Advertising is an essential component of business building. You cannot build a thriving company if you do not advertise your product or service. The more you know about advertising and marketing, the greater your chances are of increased conversions and sales. If you want to know how to become a better marketer, understanding advertising terms is crucial. Make sure you know the following five “A” advertising terms, and you will …

If you are a marketer or entrepreneur looking to import products from China and sell them online, it is critical that you use the right strategies and tools. If you don’t, you could make irreversible mistakes that make it impossible to make a profit. This might seem overwhelming at first, but it doesn’t have to be. Using the guide below you can enjoy importing and exporting products for major profit …