eBay Store Owners – Are You Using a Custom Template to Boost Sales?

Many people have discovered the convenience of selling their unwanted goods online to earn a little extra cash, using websites such as eBay to reach a ready-made audience of willing buyers. Some sellers decide to take the next step, building on their trading success by actively buying goods to list and resell at a profit. While this can be enjoyable as well as generating some welcome additional income, it can …

5 Guiding Principles for Promoting Your Website Using Twitter: Tapping Successfully Into the Social Media Market

Today’s social media marketing landscape may be dominated by Facebook and YouTube, but to overlook the unique possibilities that Twitter offers would be to miss a trick. Although often discounted in the public imagination as a time-sink of triviality or a playground for trolls, Twitter in fact has over 300 million loyal, active monthly users, and by any standards this is a large potential market. What’s more, there doesn’t tend …

Are You Struggling to Get Testimonials for Your Sales Page?

Long before the internet, testimonials have been used in marketing to promote products. A testimonial attempts to show real people extolling positive feelings about their purchase, helping to convince consumers the sales pitch is accurate. There is a natural skepticism towards these recommendations online, though, with some vendors paying for endorsements or even inventing fake buyers for the sales page. Consumers want to see the realistic opinions of buyers, allowing …