Generating Leads Through Facebook: 6 Essential Strategies

With over one billion active users each day, there is no doubt that Facebook represents a powerful tool for reaching new audiences, promoting your business, and generating a constant stream of new, qualified leads. However, making the most of Facebook’s potential requires a bit of know-how and an effective marketing strategy. Below are some of the most effective, time-tested techniques for using Facebook to generate qualified leads for any kind …

A is for Advertising – 5 Crucial Marketing ‘A’ Terms Every Brand Builder Should Know in 2019

Advertising is an essential component of business building. You cannot build a thriving company if you do not advertise your product or service. The more you know about advertising and marketing, the greater your chances are of increased conversions and sales. If you want to know how to become a better marketer, understanding advertising terms is crucial. Make sure you know the following five “A” advertising terms, and you will …

How to Reduce Your Website’s Cart Abandonment Rate

Shopping online has become second nature to many consumers. Whether browsing for new shoes or a new car, making purchases online has never been easier. Given this simplicity, online store owners might be confused as to why they regularly see their customers add a product to their cart and then simply abandon it. Indeed, the cart abandonment rate for some e-commerce stores can be as high as 70 percent. However, …

How to Import Products From China

If you are a marketer or entrepreneur looking to import products from China and sell them online, it is critical that you use the right strategies and tools. If you don’t, you could make irreversible mistakes that make it impossible to make a profit. This might seem overwhelming at first, but it doesn’t have to be. Using the guide below you can enjoy importing and exporting products for major profit …

Is Your E-Commerce Site Failing at the Final Hurdle? How to Optimize the Checkout Process to Boost Sales

It takes a huge amount of work to build an e-commerce success story. Traffic generation, site design, marketing, product development, etc. None of this is quick, easy, or inexpensive. So why would you let all that effort go to waste because the final stage of the buying journey isn’t up to scratch? Between two-thirds and three-quarters of website visitors who add an item to their cart fail to complete the …

Universal eBay Description

As an experienced eBay Seller, a well-written description can mean the difference between profit and lost sales. Customers need to know who you are, what you offer and what kind of service they can expect. While eBay gives you a place to list much of this information, your description is the one place where you can differentiate yourself from other sellers. About Us: As an experienced eBay seller who first …

Photography Tips for Selling Merchandise Online

By Linda Courtney Whether you are selling your merchandise on eBay, Etsy or your own store, you will need a photograph that will show your item to its best advantage. The picture is what the customer will most likely see first before reading the description. If your photo is not clear you will not gain the attention of potential customers and gain a sale. One of the most important tools …

How to Quickly Remove a Background With Adobe Photoshop CS5

The most common method to remove a background from an image involves a process called “masking,” in which certain portions of the image are manually outlined by the user. If you are not technologically advanced, or do not have a steady hand, this can be a very frustrating task. Luckily, for simple images, there exists a faster, easier, and less finicky method. The first step, after opening the image, is …

What’s the Best E-commerce Platform For Your Business?

E-commerce shops earned more than one trillion dollars in revenue last year. You deserve your fair share of that money. The only way to start capturing e-commerce dollars is to set up your shop. There are dozens of viable options in the market. Yet, many business owners are still not selling online. What’s the deal? It turns out that the most common problem is an overabundance of choice. With dozens …