Four Easy Steps to Help You Create Your On-Brand Logo

Logos have a big impact on the way that people perceive brands. That’s why it’s so important to create a logo that: • Catches an audience’s attention • Communicates a brand’s voice • Makes people want to buy Luckily, there are five steps that make it easy for absolutely anyone to create an on-brand logo. Choose logo type carefully There are lots of different types of logos. They can be …

Campaign Monitor Vs. Mailchimp: Is One Right for Your Business?

In the digital landscape, where getting and keeping your customers’ attention grows more challenging every day, email marketing provides you with a direct line of communication to your customers. In recent years, many email marketing management options have cropped up to provide business owners with the tools to reach customers in their inboxes with well-designed, effective content. How do you decide which platform is right for your business? Consider two of …

Bringing in New Customers: 7 Easy Ways to Increase Your Website Traffic

Using a persuasive landing page is the key to converting website visitors into customers. Once you’ve created an effective landing page, your next task is to find ways to bring new visitors to your site. Ensuring a steady stream of traffic is crucial for capturing the attention of potential customers and encouraging them to buy your products and services. Try these easy ways to increase traffic to your website. 1. …

7 Types of Social Proof That Can Skyrocket Your Sales

Boosting a website’s conversion rate is often a process of getting many small details right. However, one of the most significant single differences you can make is to add an element of social proof, a technique that has been used to encourage sales since the dawn of marketing itself. Social proof is the tactic of appealing to the herd instinct of potential buyers. By showing that other customers have used …

How to take high quality product photos with smartphone.

If you’re looking to start your own online retail business, or want to sell through Amazon, eBay, Etsy or similar, you need great quality photography to really show your product off to it’s very best potential. After all, good product photography can be the difference between making a sale.. Or not. Now, it has to be said, you may just find it easier to hire a professional photographer to capture …

7 Instagram Marketing Secrets for eCommerce Businesses

In 2018, around 1.8 billion people around the world purchased goods online and worldwide eCommerce sales reached USD 2.8 trillion. According to Statista, sales will reach USD 4.8 trillion by the end of 2021. Social media is a prime avenue for product research and marketing. According to Search Engine Land about 88% of consumers search for a product on Google before they decide to buy it or not. Because users …

6 Reasons You Should Invest in Client Gifting

When it comes to corporate relationships with clients in a competitive marketplace, it’s important for your business to stand out. Your clients want to feel special and cared for in the relationship, and you want to make sure that comes through in your practices. If you’ve never considered client gifting as a marketing and sales strategy, here are some compelling reasons to get started. 1. It’s a great way to drive up social …

Why Good Product Images Are Vital to E-commerce Sites

Many aspects contribute to the success of your e-commerce site and overall shopping experience of your customers. One of these are product images. Too often, companies fail to acknowledge the importance these images can have on your bottom line, yet poor product images can quickly lose your company a lot of sales. Customers Can’t Touch Items Online In a physical store, people can handle the products. They can touch them, …

SEO vs. Paid Advertising: Which Should Beginners Focus On?

If you can’t attract visitors to your website, it will be hard to build a sustainable business. There are various traffic channels that can help you find visitors, but you need methods that will be reliable and long-lasting for the time and money you put in. One of the common decisions new businesses go through is whether to invest in paid advertising or try to rank organically with SEO. Ideally, …